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Citrix appoints Logicom as a Value Added Distributor in the Middle East

Citrix today announced the appointment of Logicom as its second Value Added Distributor (VAD) in the Middle East region. As demand for virtualization, networking and cloud infrastructure in the Middle East continues to grow rapidly, Logicom will distribute all Citrix solutions, including network optimisation technologies, to resellers across the region to ensure organisations have the correct infrastructure in place to support the surge in demand for virtual and mobile workspaces.

"We have experienced tremendous growth in the past twelve months, particularly in the areas of network optimization, desktop virtualisation and enterprise mobility. Logicom's appointment as a second distributor is an important step to help resellers capitalize on this demand. Further, its expertise in network infrastructure and optimisation will prove to be of benefit to the reseller community across the Middle East," says Noman Qadir, Director, Channels, MEA, Citrix.

"We have been consistently focusing on creating programs and support mechanisms that accelerate the business of our partners, supporting the Middle East reseller base with senior level, experienced management teams located across region. Logicom is uniquely qualified to deliver and integrate complex technologies," says Nicholas Argyrides, Director of Sales & Marketing – Logicom Distribution. "This appointment is testament to Logicom's solid skills and experience in the region and we welcome the addition of the Citrix solution-set to our brand portfolio."

As a Value Added Distributor, Logicom will distribute the full range of Citrix products and solutions across the GCC, KSA, Egypt and the Levant, including Citrix XenDesktop, XenApp, XenMobile, NetScaler and CloudBridge. The latter are integral to ensuring optimal load balancing and network optimisation as organisations look to deploy enterprise mobility solutions.​
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