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A Kingston Co-branding Project for Saudi Arabia
See how Logicom found a solution for the branding and distribution needs of a major Telecommunications Company in Saudi Arabia
​​​​​The Challenge
A major Telecommunications Company in Saudi Arabia approached Logicom for a solution on how to deliver large quantities of USB devices branded with their company logo. The challenge was to find the right company to complete the branding project according to the telco’s specifications, and the right distributor who could deliver the large quantities of USB devices. 

The Solution
Logicom contacted the appropriate vendor, Kingston Technology Company, and briefed them on the telecommunications company’s request, and the necessary specifications (type of device, colours, etc) for carrying out the branding. Through Kingston’s Co-Logo programme, Kinsgton Data Traveler USB Flash drives can be customized by adding a company logo to increase brand recognition. The company also offers customization such as unique packaging, custom profiles, colour adjustments, and other promotional tools. Prior to production, Kingston provided Logicom and the customer with a mock-up of the artwork for approval. 

The Results
Following the customer’s approval of Kingston’s mock-up deliverable, a large number of Kingston USB devices were customized according to the telco’s specifications, and the logo was imprinted on the device on Side A, with the Kingston logo visible on Side B. The devices were delivered to the telecommunications company within the established time frames, and the customer was then able to deliver its customized and branded USB devices to their end customer with all the correct specifications in place. 
Customer managed to deliver the co-branded USBs to their end customer, in a timely manner, with all the correct specifications. 
time frames, and the customer was then able to deliver its customized and branded USB devices to their end customer with all the correct specifications in place. 
Customer managed to deliver the co-branded USBs to their end customer, in a timely manner, with all the correct specifications. 

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“We worked very closely with both the Telco and our vendors, we were able to execute one of the largest co-logo projects in Saudi Arabia. This was thanks to our excellent relationships with both our vendors and our partners, and our proficiency in carrying out delicate projects of this magnitude.”
Anas Dawud
Distribution Manager, Logicom Saudi Arabia