Logicom Dubai signed a distribution agreement wtih APC in 2009. Consequently, Logicom's next step was to develop a new customer base straight away. The issue was that APC already had 6 other distributors working in the region and APC's current channel partners did not want to move their business to Logicom.
The only solution available was to recruit new partners for APC. The Logicom Dubai Team conducted their
partner research and began to recruit partners who were more focused in the
electrical channel, as well as smaller traders and system integrators. They
supported their new channel partners with special pricing, education and
training, as well as by helping them to become APC partners.
Dubai is substantially growing their APC business YoY by not only providing
first class support to their existing customer base, but also by continually seeking
opportunities to grow their business.